Lately in the social media world there has been a lot of talk about the geolocation, and rightly so. For those of you unaware, geolocation uses the GPS in your phone to determine where you are. From there, and depending on the app, you can check-in to the place you are and tell your friends. This sphere is getting to be so popular that Facebook has even announced an entrance into the geolocation arena.

Currently there are quite a few players vying for supremacy with clear, current leader. Foursquare is leading the pack even though it was not the first entrant and this is attributed to the game aspect that has been included. In this game you earn badges for completing tasks or can become “Mayor” of your favorite spot by checking-in more than anyone else. The rest of the pack includes BrightKite, Loopt, Gowalla and Whrrl, among others.

While Foursquare does currently have the lead I recently found a new service with loads of potential, SCVNGR. Remember having scavenger hunts as a kid? This has the same premise. SCVNGR runs off of points, you get a point just for checking in and then the real game comes into play. This past week I checked-in at a local Mexican restaurant for a meeting. Upon checking in I was then given the tasks to gain more points; Social Check-in (check-in with friends), Take a picture, Fear Factor (where you take a picture of your food in such a way that it looks like it should be on Fear Factor) and Say Something (those are all I remember).

So what is so good about this new service? This makes the game all the more interactive and all your non-tech minded friends can help you complete the tasks. The creators have also been hard at work speaking with various companies to get a rewards program off the ground. If that does not start your creative wheels turning how about a partnership with the Minnesota Vikings? What does this new service have in store? Growth. I have been watching it for quite some time and only recently jumped in the game with the acquisition of a new phone.

This is currently the only thing slowing growth, availability. For those with an iPhone or Android device I recommend jumping in. The great thing is that you can create a trek and anyone with SMS capability can join in, just not for the check-in service.

My conclusion after playing around with SCVNGR for the last little bit is that Foursquare may need to update a few things to keep their spot on top. The potential for this relatively new entrant is immense and with geolocation on the rise, as well as GPS-enabled phones sales rising, SCVNGR is in a good spot to grow, quickly.

Maybe what they should focus on is making an app available to those without smartphones to get them enthralled with the service so when they finally do go to the smartphones they are already engaged in SCVNGR and will not want to try the other services. Could this be the key to dominance for geolocation to really take off? Only time will tell.

Be formulating new strategy to incorporate these services, I know I am.

Let me know what you think. Have you tried SCVNGR or any of the other apps mentioned and if so what is your take? Or is geolocation more of a fad?

Advertisements
Comments
  1. Lisa says:

    Matt,
    I have tried Foursquare. Just checked in with it at my first Red Rocks concert as a matter of fact (whoohoo!) I think it is fun, but I struggle to see how it might have as great of a potential as Twitter. I check in on Foursquare only occasionally, in part due to security concerns. I am not crazy about letting the world know exactly where I am all the time. I’ve heard this concern voiced by other women.
    I will check out SCVNGR. (Did I get that right, not totally catchy.)

    • Matt Hodson says:

      Lisa,
      That is definitely understandable and one of Foursquare’s big obstacles to mainstream adoption. I suggest SCVNGR as it does not update to Twitter (at least not yet) and will still give you the gaming aspect.
      There will always be a security risk but one thing I heard suggested was to check in on your way out. Let me know if you have any questions!

  2. […] This post was mentioned on Twitter by Matt Hodson, Matt Hodson. Matt Hodson said: Foursquare Needs to Up Their "Game": http://wp.me/pTUo4-1v […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s