Archive for the ‘Uncategorized’ Category

2013 Changed Things

Posted: December 30, 2013 in Thoughts, Uncategorized
I may have needed a new car.

New Car Needed – 2013 Year of Change

I realize I haven’t been around for a while. I have many reasons for this but really only wanted to share a few of them. For me 2013 was a year of changes. This year I changed jobs, locations, and even got a new car (not on purpose). I recently made a move back to Arizona to be the Digital Media Manager with the ASU Alumni Association. I am happy to be back at my Alma Mater and making good use of my skill set.

In all 2013 was a year of change and change is good. Keeps one from stagnating where they are. Yes some change is scary (like that car crash or moving out-of-state) but it only makes us stronger.

So on the back of my year of change I have decided to make 2014 a year of improvement. I plan on improving myself and those around me. To kick it off I am planning on going back for my MBA this year. It will be a lot of work with all my current obligations but I thrive on challenge. I am also going to be speaking again this year. I am on tap to speak at CUNA Marketing and Business Development Council’s 2014 conference on Social Media. I will be speaking on the Science of Social and bringing a lot of advanced ways to look at social media.

I am excited for what 2014 has to offer and challenge you to look at ways to improve yourself and those around you. If there is anything I can do to help you, I am all ears. I really want to help others as I feel I have been helped a lot in my journey and feel the need to give back.



Posted: August 27, 2012 in Uncategorized

I recently had the opportunity to learn a little more about the people and work of Grow America. For those that do not know, Grow America is all about helping people get their own business up and running. They provide tools, training education and more as they understand that true economic growth only comes from small business. I have always been a fan of small businesses and what they do ever since I was a kid. My love of business was only solidified when I worked at Washington Mutual as the Business Banking Specialist for my branch. I was able to really get to know what financial struggles faced many small business owners. It doesn’t hurt that I have started a business in the past as well.

The part of the conversation I had with Grow America that interested me the most was about their Springboard competition. The Springboard competition is going to give away $250,000 to a few lucky businesses to help get their ideas off the ground. The registration part is open until August 30th and only requires an executive summary of your business idea. If you have ever had an idea floating around in your head, now may be the time to get it out there. Judges will be available to critique your idea to make sure you have the best shot at success possible. 

Competitions like this make me wish I had an idea worth sharing. Guess I still have a few days to figure that out.

Little Help?

Posted: May 17, 2011 in Uncategorized
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So I want to try a little experiment with my Twitter followers. I will detail the reason for the experiment in a later blog post but am hoping this will work out the way I want it to. If you believe I have a grasp on social media and its just practices, tweet out a recommendation with the hashtag #matthodSM. This would help me greatly in what I am trying to accomplish.

If you decide that Twitter is not where you would like to post the recommendation, please post in the comments. Treat this recommendation as you would a job/ loan application recommendation. This is not something I am likely to try again as it is not in my nature to ask for recommendations out of the blue like this. I appreciate all of you and understand if it is a little weird and you do not want to join in. Seriously, my feelings will not be hurt.

Thank you in advance for your help.

Long time no update

Posted: September 13, 2010 in Uncategorized
Tags: ,

Figured I would post a quick update to let you know what I have been up to since my last post. Well I got a full-time job at Health Care Credit Union as the Marketing Director. It is great and so far I have been busy getting the social media and the direction of the credit union in place.

I will get back to semi-regular posts soon so stay tuned.

I love Marketing. Any kind really. Advertising, strategy, social media, guerrilla, viral, you name it I like it and have either experimented in it or actually worked on it. I figure I would talk a little about what has worked for me as well as my general philosophy on marketing itself.

When I take a look at Marketing I really like to see how I can dive into the consumers mind. I take a look at the typical consumer (I know, research!) to see how they think and feel. Sometimes this is already done for me but most times this will include people watching in heavily crowded areas (This is a very necessary skill in Marketing in my opinion).

After I get a feel for who I am aiming at (I never take more than a few hours as time is money), I begin to formulate the channels that will be used. I have experience in a variety of different Marketing backgrounds so my campaigns tend to include a variety of ideas (and I personally prefer ideas that are considered Guerrilla in nature).

Best advice is to go with what you are comfortable with and what fits with your demographic. If you do not understand Social Media, do not go there. You will lose out on business but by not executing a social media campaign well you will be exiling those potential clients for quite some time.

Need help? Let me know in the comments what specific advice you need and I will be more than happy to help you out.