Posts Tagged ‘creativity’

Lately in the social media world there has been a lot of talk about the geolocation, and rightly so. For those of you unaware, geolocation uses the GPS in your phone to determine where you are. From there, and depending on the app, you can check-in to the place you are and tell your friends. This sphere is getting to be so popular that Facebook has even announced an entrance into the geolocation arena.

Currently there are quite a few players vying for supremacy with clear, current leader. Foursquare is leading the pack even though it was not the first entrant and this is attributed to the game aspect that has been included. In this game you earn badges for completing tasks or can become “Mayor” of your favorite spot by checking-in more than anyone else. The rest of the pack includes BrightKite, Loopt, Gowalla and Whrrl, among others.

While Foursquare does currently have the lead I recently found a new service with loads of potential, SCVNGR. Remember having scavenger hunts as a kid? This has the same premise. SCVNGR runs off of points, you get a point just for checking in and then the real game comes into play. This past week I checked-in at a local Mexican restaurant for a meeting. Upon checking in I was then given the tasks to gain more points; Social Check-in (check-in with friends), Take a picture, Fear Factor (where you take a picture of your food in such a way that it looks like it should be on Fear Factor) and Say Something (those are all I remember).

So what is so good about this new service? This makes the game all the more interactive and all your non-tech minded friends can help you complete the tasks. The creators have also been hard at work speaking with various companies to get a rewards program off the ground. If that does not start your creative wheels turning how about a partnership with the Minnesota Vikings? What does this new service have in store? Growth. I have been watching it for quite some time and only recently jumped in the game with the acquisition of a new phone.

This is currently the only thing slowing growth, availability. For those with an iPhone or Android device I recommend jumping in. The great thing is that you can create a trek and anyone with SMS capability can join in, just not for the check-in service.

My conclusion after playing around with SCVNGR for the last little bit is that Foursquare may need to update a few things to keep their spot on top. The potential for this relatively new entrant is immense and with geolocation on the rise, as well as GPS-enabled phones sales rising, SCVNGR is in a good spot to grow, quickly.

Maybe what they should focus on is making an app available to those without smartphones to get them enthralled with the service so when they finally do go to the smartphones they are already engaged in SCVNGR and will not want to try the other services. Could this be the key to dominance for geolocation to really take off? Only time will tell.

Be formulating new strategy to incorporate these services, I know I am.

Let me know what you think. Have you tried SCVNGR or any of the other apps mentioned and if so what is your take? Or is geolocation more of a fad?

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OK so this may not come as a shock to you as almost everyone and their cat has written a post on their blog in regards to Social Media in an organization and where it fits, but I would like to think that this one will be a little different. I am going to include examples from a company I previously worked for that currently does not use Web 2.0 but more along the lines of a Web 1.5 strategy. Guess I should explain Web 1.5. I see Web 1.5 as when a company is on social media, or at least a few of the sites, and does not interact with the fans. HTC is a great example of that. You look on the wall and there are many people talking to HTC but no response. This is what people in the business call, bad social media marketing.

So to start with where social media fits in an organization you do have to look at the company. The one I worked for was a large private technical school. Currently they have a Facebook and Myspace page but that is as far as it goes (Yes MySpace still fits with their demographic). Unfortunately they only use these pages as a sounding board for whatever they are doing. Many fans/friends are trying to talk to them but to no avail. Is that effective? Not Web 2.0 effective. Why would you ignore people trying to get more information from you?

So most blog posts will tell you that marketing or PR should run the social media. I would say that there should be more than that. This company had all of your typical departments, Marketing, PR, Sales/Customer service, Internet and Event Marketing. Which department should handle Social Media? All of them.

Seems like I just tried to get off easy there, did it not? Well let me dive into that a little bit. Marketing and PR should have the reigns in the social media strategy. That is without debate. The great thing about social media is you can have more than one person or department on it at a time.

Take the event marketing team. What would be better than live tweeting at an event and sharing those pictures and videos with your fans as soon as you take them. Who knows the events better than the team that puts them on? Sales team needs to be on social media to help with any potential clients. Why would you want to talk to someone and then hand them off to the “next available representative” when you could work them through the process the whole way?

Really these are just a few options out there to a larger corporation and may not work for everyone. Oh and about the old saying of too many hands spoil the pot? That is what a defined social media strategy is all about. Everyone knows their place in the organization and social media should be no different.

Do you have any examples of a large company who segments their social media successfully? I want to see them!

I love Marketing. Any kind really. Advertising, strategy, social media, guerrilla, viral, you name it I like it and have either experimented in it or actually worked on it. I figure I would talk a little about what has worked for me as well as my general philosophy on marketing itself.

When I take a look at Marketing I really like to see how I can dive into the consumers mind. I take a look at the typical consumer (I know, research!) to see how they think and feel. Sometimes this is already done for me but most times this will include people watching in heavily crowded areas (This is a very necessary skill in Marketing in my opinion).

After I get a feel for who I am aiming at (I never take more than a few hours as time is money), I begin to formulate the channels that will be used. I have experience in a variety of different Marketing backgrounds so my campaigns tend to include a variety of ideas (and I personally prefer ideas that are considered Guerrilla in nature).

Best advice is to go with what you are comfortable with and what fits with your demographic. If you do not understand Social Media, do not go there. You will lose out on business but by not executing a social media campaign well you will be exiling those potential clients for quite some time.

Need help? Let me know in the comments what specific advice you need and I will be more than happy to help you out.

So I have been thinking of little things I could do to make the Marketing world a little better place. Figured I might as well get my head wrapped around the idea of brainstorming on a regular basis for that day when I get a job. Well I figured I would share some of my ideas…. with the knowledge that they may get stolen at some point.  Well here it goes (and I am not sharing all my ideas… that would be stupid).

My first thought is on the location-based app world that is starting to bloom. It is no secret that I really like Foursquare. It has become an addicting little pass time  for me as of late. I began to think of how Foursquare to monetize their business (and this goes for Gowalla, Loopt and the others out there) and came to a conclusion. All of this data that these companies collect is VERY valuable. You find out how many people they usually show up with, what they are saying and how often they go (probably what kind of phone they checked-in on as well). This can be a lot of use for marketers. Why not sell this information to the companies? Now before you grab your I-want-my-privacy pitchforks let me explain that they would not get any information you are not giving to your social networks and you could opt-out of the personal information sharing, just the location sharing would be shared.

Start off with a pricing plan that for each location you want info on you pay a certain price. Then if you want info on your competitors you pay more. Well you can see where I am getting at here. This would help with the market research and make sure these budding social media companies stick around a while longer.

Next up I figured I would put in a PR idea I have. This also deals with Foursquare and the adoption of social media into your integrated marketing strategy. So you already use email marketing… or you should, and now you are diving into the realm of location-based sharing to get your company out there. You have your Twitter, Facebook, blog, Flickr and other social media profiles on your website. Now what? Well you can check to see who is Mayor of your locations and give them a little bonus or discount. You then mention the discount on your website to entice others to jockey for that coveted position. Even better, you post the profile or name of the current mayor of your locations on your Facebook, blog and email newsletter to encourage competition. You make people want to gain that mayorship to gain that recognition. Maybe give discounts for kicking a mayor out. You want turnover in that mayorship because that means loyalty and repeat business.

These are just some of my ideas. Take them as they come. Ask me for more… but the next ones will cost you (I want a job).

I can be creative like you!

Posted: September 13, 2009 in Uncategorized
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Creativity, the power or ability to invent. Now ever time I tell someone I graduated in Marketing I am then asked, “Oh you must be creative then, right?” My answer tends to be a little shocking for most but I at least feign creativity in life. I have heard that creativity involves relevant combinations (at least in advertising) and I can be very creative if need be. What gets me is the apparent lack of creativity in the marketing world for those that are truly good at what they do.

I am sure that whoever first came up with the term “Marketing Ninja” thought it would be funny to coin this phrase but probably thought it would not leave his group of friends. Now let’s face it, in Marketing everyone has a little bit ‘o nerd in them, I certainly do. What I do not understand is why can we not come up with a new term? Why does every company that is in the Marketing realm, looking for ninjas? Is it because a ninja can make something from very little? Well use the term McGeyver, a true modern day ninja. Or is it for the sneak attacks that the ninja are so famous for? Maybe we could be “Marketing Suicide Bombers!” (Maybe not)
This is my conundrum. Why are we so “creative but cannot think of a new term for ourselves that is not over-used. Creativity breeds new ideas or at least can breed new life into an old idea through a new way of looking at things. Let’s start with a new label for our “elite.” Time to brainstorm.
How about “Marketing gods” or “the supreme being of marketing.” OK those may be reserved for Ogilvy, Burnett, Bernbach and the rest of the advertising minds.
Let’s try “MVM -Most Valuable Marketer” or even something as simple as “Game Changer.”
To move away from sports we will proceed to “P.H.A.C. – Pretty Hot and Creative” or the “Don Juan of Online Social Media.” (I may claim that one one)
There are many more options to choose from. Most will probably be related to military positions but at least we can let the ninjas rest. If not i may bring out my Advertising Samurai for a legendary battle that would make Hollywood jump.