Posts Tagged ‘Jobs’

So I have been thinking of little things I could do to make the Marketing world a little better place. Figured I might as well get my head wrapped around the idea of brainstorming on a regular basis for that day when I get a job. Well I figured I would share some of my ideas…. with the knowledge that they may get stolen at some point.  Well here it goes (and I am not sharing all my ideas… that would be stupid).

My first thought is on the location-based app world that is starting to bloom. It is no secret that I really like Foursquare. It has become an addicting little pass time  for me as of late. I began to think of how Foursquare to monetize their business (and this goes for Gowalla, Loopt and the others out there) and came to a conclusion. All of this data that these companies collect is VERY valuable. You find out how many people they usually show up with, what they are saying and how often they go (probably what kind of phone they checked-in on as well). This can be a lot of use for marketers. Why not sell this information to the companies? Now before you grab your I-want-my-privacy pitchforks let me explain that they would not get any information you are not giving to your social networks and you could opt-out of the personal information sharing, just the location sharing would be shared.

Start off with a pricing plan that for each location you want info on you pay a certain price. Then if you want info on your competitors you pay more. Well you can see where I am getting at here. This would help with the market research and make sure these budding social media companies stick around a while longer.

Next up I figured I would put in a PR idea I have. This also deals with Foursquare and the adoption of social media into your integrated marketing strategy. So you already use email marketing… or you should, and now you are diving into the realm of location-based sharing to get your company out there. You have your Twitter, Facebook, blog, Flickr and other social media profiles on your website. Now what? Well you can check to see who is Mayor of your locations and give them a little bonus or discount. You then mention the discount on your website to entice others to jockey for that coveted position. Even better, you post the profile or name of the current mayor of your locations on your Facebook, blog and email newsletter to encourage competition. You make people want to gain that mayorship to gain that recognition. Maybe give discounts for kicking a mayor out. You want turnover in that mayorship because that means loyalty and repeat business.

These are just some of my ideas. Take them as they come. Ask me for more… but the next ones will cost you (I want a job).


Ever get that feeling…

Posted: October 20, 2009 in Uncategorized
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So recently I have been job hunting. Graduating during this recession has not lent itself well to finding a job. This is for a completely different blog post though. Like many of my peers, I have returned home to focus my energies on actually finding a job. In the mean time I picked up a job at a local credit union as a teller. I figured with this part-time job I would be able to completely focus on my task at hand, which is to find a real job. Normally I would also be working on something to increase my experience for my resume and while I continue using Facebook Twitter and the occasional blog post, I have not tried anything Marketing related. I have tried…. on occasion; and this is that story.

To give you a little more insight into the story, I will begin by saying that I have previously worked at this credit union in a marketing intern/analyst/consultant position. I worked on the re-branding analysis of the credit union, sales consulting, worked on the budget and had a few other projects while there. They liked my work and heard I needed a job to get me through the period from graduation to career so I got a part-time job. The marketing position was filled by a great lady while I went back to finish my schooling. Now comes the meat of the story.
A little while back (as I had not found a job) I was talking with the lady from the marketing department about starting a social media campaign for the credit union, as that is a very inexpensive yet effective way of reaching your end consumer. During this conversation I learned that they recently sent her to a conference about this very subject. Everything I had learned from my “experimenting and observing” on the social media front held true with everything she learned. I then proceeded to offer my assistance in starting this campaign (as I wanted to really try this out) and was told that in September they planned on implementing something and she would keep me in mind.
Well we are now half way through October and still no social media from this credit union. I am getting the feeling that it is not a priority for many companies. The only reason I can come up with is fear. Many companies, and those in the marketing departments, do not understand social media marketing and do not take the time learn. I, on the other hand, am not afraid. I ran a website for over a year and implemented a social media campaign designed around Facebook and a blog. After implementing this campaign I increased unique site visits 300%. That is a huge increase. I never would have achieved such results without social media marketing. My advice… take the leap and if need be, follow my advice in a previous blog post.
Dive in and take a chance. At least it will not cost you anything.

Tough Market!

Posted: December 3, 2008 in Uncategorized
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So the job market currently leaves a lot to be desired. Granted I changed what is was I wanted to do for a living. It is difficult to actually get call backs now. I have received emails from different companies saying there has been more responses to a job posting than they thought so the process is taking longer. A sign of the times? Probably. So what is a college grad to do? Well this is what I have been doing.

1. – Basically a Facebook for the professionals. When I first joined I was expecting something completely different. I quit using it for quite sometime but recently I have been trying to use it more for now as I have realized the power. The job search is a great tool but also being able to network with people with similar interests. Great way to find jobs you may not have thought about.
2. Personal network – So I do not have a very large network currently. It has been tough to try to get those I know or have done business with to keep an eye out for a job. The thing is, the more people you have to be watching the market, the better chance you will actually find something. I am pretty amazing (or so I think) but I am cannot be in every place at once. This way the network of my networks are also working for me. 
3. Job search engines – The W.P. Carey School of Business partners with NACELink to find jobs all over the country. Most of them are for more “experienced” professionals and do not want to give a college grad “with no experience” (although I have done more than most of my peers at school) the chance. I guess the saying, “Keep on Truckin'” works for this as well. Just cannot give up.
So these are just 3 different options. I invite you to share your experiences (Ha ha I am talking as if someone actually reads this!) on how your job hunt is going. Then go to the web and find yourself a job. Check out this BusinessWeek article for more ideas! Or this one for ideas on what NOT to do.