Posts Tagged ‘technology’

Lately I have been listening to a musician named Sage Francis. He has inspired me with many of his writings but with this last album that recently came out, Li(f)e, there was a song that has touched me in various ways. “Best of Times,” shown above, demonstrates Sage’s ability to poetically rap but most of all, that he is a true word smith.

As this is not a music blog, per se, I will only be talking about what this song means to me in the business/social media sense. This is also a topic that I have been playing with in my head for quite some time so bear with me.

Technology Made it Easy For Us to Stay in Touch While Keeping Our Distance

Actual screenshot from Facebook

So now you see where this blog post is going. Technology, whether it be cell phones, social media or computers, has made communication less personal, while letting keep in touch much easier.

When I was younger there was no Facebook or Twitter or MySpace. When you wanted to talk to someone you either had to call them on the phone or go over to their house. Do not get me wrong, I love technology but with the social media it has given us a way to communicate in a very impersonal manner. Of course with many of the people on Twitter that you may be following you have never met and that is OK but take a look at the screenshot from Facebook I posted. These two are actually married yet they make their plans over a wall post? (The remark about the vacation is most likely in reference to my remark to them)

Why do we communicate like this? Well it is easier. It is much like a quick text message or email, that anyone can see. It also gives us the option to virtually meet people we may never have had the opportunity to meet. While this is just fine it does not compete with the experience of meeting with someone in real life (or as they say on Twitter, IRL). We basically become the sum of those people we meet and every encounter can lead to a very meaningful relationship at some point down the road.

All is not lost. If you want to me your local Twitter followers, schedule a Tweetup. Using the Twtvite you can find or schedule a Tweetup in your home town to get to know those with whom you already have a relationship online. Or check out Meetup for people who may share you interests in your area. There is anything from Mountain Biking to themed Meetups happening all over your town, so check them out!

There are so many other organizations you can join to meet like-minded individuals and really enjoy yourself so I challenge you to break free of technology’s grasp and meet someone new, IRL. You will be happy you did.

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So I have been thinking of little things I could do to make the Marketing world a little better place. Figured I might as well get my head wrapped around the idea of brainstorming on a regular basis for that day when I get a job. Well I figured I would share some of my ideas…. with the knowledge that they may get stolen at some point.  Well here it goes (and I am not sharing all my ideas… that would be stupid).

My first thought is on the location-based app world that is starting to bloom. It is no secret that I really like Foursquare. It has become an addicting little pass time  for me as of late. I began to think of how Foursquare to monetize their business (and this goes for Gowalla, Loopt and the others out there) and came to a conclusion. All of this data that these companies collect is VERY valuable. You find out how many people they usually show up with, what they are saying and how often they go (probably what kind of phone they checked-in on as well). This can be a lot of use for marketers. Why not sell this information to the companies? Now before you grab your I-want-my-privacy pitchforks let me explain that they would not get any information you are not giving to your social networks and you could opt-out of the personal information sharing, just the location sharing would be shared.

Start off with a pricing plan that for each location you want info on you pay a certain price. Then if you want info on your competitors you pay more. Well you can see where I am getting at here. This would help with the market research and make sure these budding social media companies stick around a while longer.

Next up I figured I would put in a PR idea I have. This also deals with Foursquare and the adoption of social media into your integrated marketing strategy. So you already use email marketing… or you should, and now you are diving into the realm of location-based sharing to get your company out there. You have your Twitter, Facebook, blog, Flickr and other social media profiles on your website. Now what? Well you can check to see who is Mayor of your locations and give them a little bonus or discount. You then mention the discount on your website to entice others to jockey for that coveted position. Even better, you post the profile or name of the current mayor of your locations on your Facebook, blog and email newsletter to encourage competition. You make people want to gain that mayorship to gain that recognition. Maybe give discounts for kicking a mayor out. You want turnover in that mayorship because that means loyalty and repeat business.

These are just some of my ideas. Take them as they come. Ask me for more… but the next ones will cost you (I want a job).

Internet Internship???

Posted: August 7, 2008 in Uncategorized
Tags: ,

So as I go about looking for my next internship to get me through my last semester of school I have noticed something. I noticed that most ad agencies are looking for help in their interactive division. This means they want people with design skills but most importantly with the Abode Creative Suite design skills. This poses somewhat of a problem as it was never purchased in my home nor was I ever given the opportunity to learn it. I am realizing that this is the way most ad agencies are going now, not only for print material but also for the interactive portion. They want ad designers, the whole package, not just those that will help decide what to do.

Now from what I hear Abode is not that hard to learn. That is not my point here. Time is more important right now. I have to start my career search soon and finish school but I also need to learn a program that I have no money for. I guess this is just how it works out.

Times they are a-changin’ as it is said. Technology needs to be learned to get ahead in the business place and society dictates what must be learned. As for me I guess there will have to be some way to get around this and either learn the software or find a position that does not need it. Have fun everyone and good luck!