So I have finally decided to prioritize my days. I always think more clearly when I go for a nice long drive so last night I decided to do just that. I figured I needed to find out when I felt I was the most successful and happy in my life and see what was going on at that point. I finally came to the conclusion and decided I needed to add more simplicity in my life.
While organizing my days may not seem simplistic it really can be. I came to the conclusion that I needed to better myself as well. What really came to mind was the fact that I currently am fluent in Spanish and I have always wanted to learn another language. I have now planned time in my day to work out and learn Italian. Today was my first day and it has been a great morning.
I started thinking about how this pertains to Marketing. Well the market is ever-changing and if you do not stay on top of the changing landscapes you will never progress. The great Ogilvy said that “Encourage innovation. Change is our lifeblood, stagnation our death knell.” This is true in anything we do but even more so in business and marketing. Think of the companies that have been slow to embrace change and how long they were on top when the changes came.
In Marketing we have a new platform in front of us, Social Media. While many companies are embracing certain aspects of this new media they do not embrace it well enough. Many marketers understand the need to be there but do not understand how to use it. Worse yet is they do not innovate while there. They are not organized and are not trying to better themselves and their company. It is time to change that.
What do you think can be done to show these companies how to better themselves and get organized in the Social Media realm? Shouldn’t they be studying these technologies for their personal benefit or is it just a passing fad?
Business Afterthoughts by Matt Hodson 